My internship is better than your internship.

Now, I’m not trying to gloat. I know there are a bunch of great internship opportunities out there and I know there are a lot of talented, young creatives participating in them. I even know some of them personally. So, believe me, it’s with total modesty that I’m telling you that my internship kicks the crap out of yours.

Let me explain.

There are typical workloads that befall interns the world over. And for creative advertising interns, they usually go as follows:

• Binder Making
• Comping Other Creatives’ Ideas
• Fetching Lattes
• Mounting Prints
• Making Presentation Boards
• Stapling. Endless, endless stapling

These activities are fine. They teach discipline, work ethic… they give you a glimpse at what you get to look forward to once you eclipse the intern level… but let’s face it. None of that sounds like fun.

What sets my internship at CP+B apart from yours is that I have the opportunity to help launch one of the most progressive, innovative, and vitally important start-up companies in recent times. And when I say help, I mean a hell of a lot more than making binders.

How many interns get to participate in a client meeting with the client himself, the CEO of the company they’re designing ads for? How many are having ideas reviewed by agency partners instead of junior creatives? I assure you the number’s small.

Do any other interns get to test-drive a prototype version of an electric powercycle that hasn’t even been released to the public yet? Product tests may be more common that I realize, but I guarantee there aren’t any other interns whipping around on Enertias. Think about that the next time you’re “test-driving” the Kellogg’s product you’re comping direct mail pieces for.

I grabbed a shot or two of its cameo:

So as I return to designing logos and crafting campaigns, meeting with big wigs and having direct contact with the client, I’ll try to be mindful of the modesty I referred to at the beginning of this post.

After all, I’m not trying to gloat.

A Second Chance at Electric Happiness.

Remember Powerwheels? Sure you do. At least, I hope you do. And I hope you were one of the lucky few to own one as a child. Unfortunately, I had to live vicariously through the powerwheels of my friends. Forever a backseat driver.

For those of you who don’t know what I’m talking about, take a gander at this photo.

What’s missing from the picture is me, standing in the far distance, wishing I was the one negotiating that sweet, sweet curve.

Well, as if answering the prayers of my childhood, I’ve been granted another chance at experiencing pure electric Ecstasy. As gas prices skyrocket and green house gases continue to wage war against Mother Earth, entrepreneurial companies have been fast exploring the feasibility of electric-powered transportation. (You may have seen the Tesla Roadster, one of the first mainstream electric sports cars to gain any celebrity.)

There’s a downside, though. The cars hitting the marketplace carry pricetags upwards of $100,000. But that’s where Craig Bramscher comes in.

It just so happens that I’m part of an intern class at Crispin, Porter + Bogusky ad agency that has been given a once in a lifetime opportunity: to launch a brand from the ground up. That brand is Brammo, Craig Bramscher’s electric powercycle company. Craig won our services in a pretty decently publicized eBay auction.

Attached here is a photo of the Enertia, Brammo’s flagship powercycle. And, in a word, damn.

Sport bike acceleration, techy good looks, zero emissions, and 100% take-a-look-at-how-cool-this-damn-powercycle-is. Screw Powerwheels. Oh, and it’s about 1/8th the cost of the Tesla.

We’ll be crafting a marketing campaign for this two-wheeled wonder over the course of summer. Actually, you can follow our progress by searching for #behindbrammo on Twitter or checking out clutterboard.com.

Suffice it to say I’m stoked. It’s shaping up to be one hell of a project for one hell of a product. Now, here’s hoping that people can start living vicariously through me and my electric vehicle.