Remember Powerwheels? Sure you do. At least, I hope you do. And I hope you were one of the lucky few to own one as a child. Unfortunately, I had to live vicariously through the powerwheels of my friends. Forever a backseat driver.
For those of you who don’t know what I’m talking about, take a gander at this photo.
What’s missing from the picture is me, standing in the far distance, wishing I was the one negotiating that sweet, sweet curve.
Well, as if answering the prayers of my childhood, I’ve been granted another chance at experiencing pure electric Ecstasy. As gas prices skyrocket and green house gases continue to wage war against Mother Earth, entrepreneurial companies have been fast exploring the feasibility of electric-powered transportation. (You may have seen the Tesla Roadster, one of the first mainstream electric sports cars to gain any celebrity.)
There’s a downside, though. The cars hitting the marketplace carry pricetags upwards of $100,000. But that’s where Craig Bramscher comes in.
It just so happens that I’m part of an intern class at Crispin, Porter + Bogusky ad agency that has been given a once in a lifetime opportunity: to launch a brand from the ground up. That brand is Brammo, Craig Bramscher’s electric powercycle company. Craig won our services in a pretty decently publicized eBay auction.
Attached here is a photo of the Enertia, Brammo’s flagship powercycle. And, in a word, damn.
Sport bike acceleration, techy good looks, zero emissions, and 100% take-a-look-at-how-cool-this-damn-powercycle-is. Screw Powerwheels. Oh, and it’s about 1/8th the cost of the Tesla.
We’ll be crafting a marketing campaign for this two-wheeled wonder over the course of summer. Actually, you can follow our progress by searching for #behindbrammo on Twitter or checking out clutterboard.com.
Suffice it to say I’m stoked. It’s shaping up to be one hell of a project for one hell of a product. Now, here’s hoping that people can start living vicariously through me and my electric vehicle.
